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I started the brand due to personal skincare problems. Suffering from issues ranging from acne to eczema, I tried numerous pharmaceutical and medical solutions, but to no avail. 

A female friend of mine recommended a concealer, and non-irritable moisturiser. After trying the products I thought they were great, and really helped in overcoming confidence issues, but they weren’t quite right for my skin type, and none of the brands available spoke to me as a 21 year old guy. 

This was when I decided I wanted to create a fusion skincare brand for men which combined traditional male grooming and cosmetics, and could help other young men to look better, and feel more confident. 

- Alex Doyle

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Why Altr?

We want to help you to look and feel better. We know first hand how bad skin can knock your confidence. Skin problems aren’t sexist, they affect both men and women, so we believe there should be products treating everyone. One in five guys now wear cosmetics, and that figure’s growing exponentially.

All of our products are cruelty free, meaning no animal testing! We also care about the environment, so all of our packaging is ethical and recyclable after use. 

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While everyone’s skin is unique, did you know that men’s skin is on average 25% thicker than women’s? This is due to hormone testosterone, leading to skin that contains more collagen, and is tighter in appearance.

Male skin also tends to be rougher and oilier than our female counterpart’s skin too. Men have more active sebaceous glands, which means larger pores, and greater sebum production. Consequently it’s ph is lower and leaves skin more prone to acne, and other impurities.

Our products are formulated specifically with this in mind.



Our products include essential oils and vitamins to tighten and soften your skin.

Unlike some cosmetics that can actually damage the skin as they correct, ours won’t. Taking over a year to develop; our male concealer contains natural waxes and Supreme China Clay that not only creates a flawless smooth base, but also draws out dirt, grease and excess oil.

All our products are designed to cater for the most common male skin type, and help combat impurities and acne!