I started the brand due to personal skincare problems. Suffering from issues ranging from acne to eczema, I tried numerous pharmaceutical and medical solutions, but to no avail.
A female friend of mine recommended a concealer, and non-irritable moisturiser. After trying the products I thought they were great, and really helped in overcoming confidence issues, but they weren’t quite right for my skin type, and none of the brands available spoke to me as a 21 year old guy.
This was when I decided I wanted to create a fusion skincare brand for men which combined traditional male grooming and cosmetics, and could help other young men to look better, and feel more confident.
- Alex Doyle
CONFIDENCE IS KEY
We want to help you to look and feel better. We know first hand how bad skin can knock your confidence. Skin problems aren’t sexist, they affect both men and women, so we believe there should be products treating everyone. One in five guys now wear cosmetics, and that figure’s growing exponentially, with Altr spearheading the movement!
DESIGNED FOR MALE SKIN
Did you know that men’s skin is on average 25% thicker than women’s? It’s also rougher and oilier than our female counterpart’s skin too. Our concealer’s formulation is made specifically with this in mind and it comes in a handy tin for easy application too (and can be shoved in a back pocket).
All of our products are cruelty free, meaning no animal testing! We also care about the environment, so all of our packaging is ethical and recyclable after use.
THE SCIENTIFIC BIT
Our moisturiser includes essential oils and vitamins to tighten and soften your skin and has built in sunscreen to protect you against the elements.
Unlike some concealers that can actually damage the skin as it corrects, Face Fix won’t. Taking over a year to develop; our male concealer contains natural waxes and supreme China clay that not only creates a flawless smooth base, but also draws out dirt, grease and excess oil.